Instagram has become one of the most popular social media platforms worldwide, boasting over 1 billion users as of 2021 and has become part of our daily lives, with millions of active users addicted to its features and functionalities.

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Part of what makes Instagram so addictive is the platform’s design, which is optimised to keep users like us engaged for as long as possible. Whether it's fashion, beauty, or home decor, Instagram has something for everyone. Together with its highly visual nature makes it easy for users to consume and interact with content whether we are looking for inspiration or making a purchase decision, making it all the more addictive.

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That said Instagram has something for all of us, no matter if you are a business or a marketer looking to drive traffic to your website, we know how important it is to build your brand on social platforms. In this blog post, we’ll explore how incorporating Instagram feed onto your website can be beneficial for your business and how to optimise your feed to make the most impact.

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How does Instagram Feed work on your website?

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If you're wondering what the Instagram feed on a website is, it's simply a way to display your Instagram content on your website. This means that website visitors can view your Instagram content directly on your website without having to leave the website, and they can interact with the content by clicking on individual posts or shop the look of the product. 

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Sephora is one brand that has successfully incorporated the Instagram feed feature into its online store, providing visitors to browse and shop through user-generated content. This integration not only helps customers discover new looks but also allows them to purchase the products used in those looks. As a result, Sephora is able to inspire and engage shopper with better shopping experience and keeps customers coming back for more.

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Create Instagram feed on your website

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Benefits of Adding Instagram Feed to Your Website

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If you're not already convinced, here are some of the benefits your brand can expect when you add an Instagram feed to your website:

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1. Increase engagement with your audience: Instagram is a highly engaging platform, and by adding an Instagram feed to your website, you can increase engagement with your audience and encourage them to interact with your brand. This lead to more likes, comments, and shares, which can help increase your reach and brand awareness.
   
   
2. Build brand awareness and trust: Instagram is a powerful tool for building brand awareness and trust. By consistently posting high-quality content and engaging with your audience, you can establish your brand as a trustworthy and reputable business.
   
   
3. Drive more sales by showcasing your products: By displaying your products on Instagram and integrating your feed into your website, you can make it easier for customers to discover and purchase your products. Additionally, 75% of Instagram users report making a purchase decision after seeing something on Instagram.

“Shoppers don’t visit your online store for inspiration – 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it.”

Stephanie Horton, Director of Marketing, Commerce, Google

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Best Practices for Optimising Your Instagram Feed on Your Website

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Now that you've added an Instagram feed to your website, here are some best practices for optimising it:

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1. Choose a high-quality and visually appealing Instagram profile picture: Your Instagram profile picture is the first thing that customers see when they visit your profile. Make sure it accurately reflects your brand and helps you stand out from the crowd. Choose a high-quality and visually appealing profile picture that is easily recognizable.
   
   
2. Use relevant hashtags to increase discoverability: Hashtags can help your content reach a wider audience and increase discoverability. Use relevant hashtags that are specific to your brand and products. Avoid using too many hashtags or using irrelevant ones, as this can come across as spammy and hurt your engagement.
   
   
3. Tag your products and link to your website for easy shopping: Tagging your products on Instagram and linking to your website can make it easier for customers to shop your products. This can help drive more traffic and sales to your website. Make sure to use the correct tags and links, and keep them up-to-date to avoid any confusion.
   
   
4. Post high-quality and visually appealing content: The content you post on Instagram should be high-quality, visually appealing, and relevant to your brand and products. This can help attract more followers and engagement and showcase your products in the best possible light. Use high-quality images and videos, and experiment with different types of content, such as behind-the-scenes footage or user-generated content.
   
   
5. Engage with your followers and respond to comments: Building a strong relationship with your followers is key to success on Instagram. Engage with your audience by responding to comments and messages, and encourage them to share their own photos and experiences with your brand. This can help build trust and loyalty with your customers.

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Be different and stand out from the crowd

Instagram can be a valuable tool for businesses of all sizes and types. By incorporating your Instagram feed into your marketing strategy and optimising it for maximum impact, you can increase your brand visibility, engage with your audience, and drive more traffic and sales to your website. By following the steps outlined in this guide and optimising your Instagram content, you can leverage the power of social media marketing to grow your online presence and drive more traffic to your website. 

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How to Set-up Instagram Feed SHOPLINE

Connecting Instagram feed to your SHOPLINE store can be a powerful way to increase website traffic, engagement, and brand awareness. Check out our step-by-step guide here, which will walk you through the process of integrating Instagram into your website and show you how to use it to its full potential.

New to SHOPLINE? Start your free trial today and learn how Instagram feed can help take your business to the next level

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