Set Up Your Store and Pick a Plan

Try SHOPLINE free for 14 days, no credit card required

Request a demo
Start free trial
Start free trial
Starter
SGD
39
/mo
Everything you need to kick start an online business, ship products and collect payments.
Start free trial
Start free trial
3.2% + SGD 0.50
(Online)
‍‍2.6% + SGD 0.30
(In-Person)
Credit Card Rates
If not using SHOPLINE Payments, transactions will be subjected to:
2% Transaction Fee
OR 2% Commission Fee
Essential
SGD
109
/mo
Level up your store's capability to sell better, faster and further.
Start free trial
Start free trial
3.0% + SGD 0.50
(Online)
‍‍2.6% + SGD 0.30
(In-Person)
Credit Card Rates
If not using SHOPLINE Payments, transactions will be subjected to:
0.8% Transaction Fee
OR up to a 2% Commission Fee
Premium
SGD
369
/mo
Empower your team to globalise and scale efficiently and effectively.
Start free trial
Start free trial
2.8% + SGD 0.50
(Online)
‍‍2.6% + SGD 0.30
(In-Person)
Credit Card Rates
If not using SHOPLINE Payments, transactions will be subject to:
0.6% Transaction Fee
OR up to a 2% Commission Fee
    Enterprise
    Contact us
    AUD$ 3890/yr
    Contact us today for an advanced solution and support for larger businesses.
    Let's talk
    Let's talk
    *The rates listed are exclusive of GST. Please note that all fees are subject to the prevailing GST.
    *Read more information on the Commission Fee and Terms.
    Compare Plan Features

    SHOPLINE

    Compare All Plan Features

    Credit Card Rates

    3.20% + SGD 0.50
    (Online)
    2.60% + SGD 0.30
    (In-Person)
    3.00% + SGD 0.50
    (Online)
    2.60% + SGD 0.30
    (In-Person)
    2.80% + SGD 0.50
    (Online)
    2.60% + SGD 0.30
    (In-Person)

    Features

    Staff Accounts

    The maximum number of staff accounts that can access a SHOPLINE store under a subscription plan.
    5
    35
    100

    Location

    Manage inventory across multiple locations (such as retail stores and warehouses) to support shipping and pickup.
    15
    15
    30

    Abandoned Checkout Recovery

    Recover lost sales by sending follow-up emails to customers who exit your store before completing checkout.

    Customer Segmentation

    Filter and segment customers using custom criteria to enable deeper customer analysis and more targeted marketing.

    Gift Card Management

    Issue gift cards manually or sell them as products.

    Discount Management

    Create automatic discounts and discount codes using 10 flexible discount logics with configurable stacking/calculation order and eligibility by market, sales channel, customer type, and B2B/DTC scenarios.

    Flexible Checkout

    Supports one-page/three-page checkout, flexibly adapting to different business scenarios.

    Flow Automation

    SHOPLINE Flow is an automation tool. When a specific event occurs and defined conditions are met, a corresponding action is executed.

    Multi-Store Management

    Manage multiple stores with one account.

    High-Traffic Assurance

    SHOPLINE provides on-demand server scaling to ensure a seamless shopping experience during major sales events, handling surges in order volume.

    Theme Template

    Access high-converting, officially designed themes, along with a selection of third-party, industry-specific themes.

    Website Policy Template

    Apply policy templates in one click to build customer trust and support advertising compliance.

    Free SSL Certification

    Built-in SSL security to encrypt your store and keep data secure.

    Multi-platform Migration Tool

    Migrate store data from other platforms to SHOPLINE quickly and easily.

    Reporting & Analytics

    Understand what drives sales and where customers drop off with funnel-based insights and 100+ built-in reports across traffic, conversion, and revenue, giving you confidence in how you optimize your store.

    Organization Management

    Manage multiple stores with one account.

    Facebook CAPI

    Leverage Conversion APIs and Meta pixels to enhance Facebook's ad tracking and reporting effectiveness.

    High Web Performance

    SHOPLINE’s latest themes deliver lightning-fast performance and a smooth shopping experience on any device. Powered by secure hosting, a global cloud infrastructure, and real-time scaling, your store stays fast, stable, and secure 24/7.

    Private Apps

    Build private apps to enhance your SHOPLINE admin, tap into store data via the Admin API, and extend your storefront to other platforms with the Storefront API.

    Third‑party App Integration

    A complete set of APIs and developer tools designed specifically for large-scale eCommerce systems, making it easy to integrate with third-party applications.

    App Marketplace

    SHOPLINE App Marketplace offers a rich selection of self-developed and third-party plugins to easily meet all your store operation and conversion needs throughout the entire customer journey.

    SHOPLINE Functions

    Build custom applications with SHOPLINE Functions, tailor discounts, payment methods, shipping options, and checkout flows to create a seamless, personalized transaction experience for your business.

    API Rate Limits

    Requests/Second
    Requests/Second
    Requests/Second

    Member System

    Offer flexible, AI-powered rewards to increase customer retention and engagement, with built-in analytics and extensibility.
    Lite Plan
    Lite Plan
    Lite Plan

    Product Customization

    Enables personalized product configurations that allow customers to customize items based on their preferences, enhancing product variety, improving the shopping experience, and driving higher conversion rates.
    Lite Plan
    Lite Plan
    Lite Plan

    B2B & Wholesale

    Integrates inquiry-based purchasing, tiered pricing, and minimum order quantity controls to support flexible B2B selling scenarios, enabling volume-based pricing, minimum purchase limits at the variant level, and structured wholesale ordering workflows.
    Lite Plan
    Lite Plan
    Lite Plan

    B2B Catalog

    B2B catalogs enable company-specific pricing that is automatically applied upon login, combining percentage discounts and fixed prices within a single catalog to support flexible, scalable B2B pricing strategies

    Taxonomy Collection

    Organize products into structured collections for easier navigation.

    Enhanced Filter Display Limits

    Deliver meaningful filter results and stable page performance by adapting display limits to a brand’s product scale.

    Smart Collection Condition Groups

    Create more precise smart collections by grouping conditions with AND / OR logic for greater control over product collections.

    Customize URL Structure

    Customize your URL structures to ensure smooth traffic migration, boost SEO performance, and deliver a consistent, on-brand browsing experience.

    Organization Management

    Centralized management of multiple stores under one organization, including analytics, billing, and staff access, through a single account.

    Up to 10 Free Stores

    Enables enterprises to centrally manage multiple stores under one organization, supporting different brands and market strategies via a single admin account.

    Avalara AvaTax

    Automatically calculate accurate taxes for each order based on the latest tax rules.

    SHOPLINE QL

    Query and analyze store data using the SHOPLINE QL API to gain deeper insights.

    Checkout Customizer and Branding

    Customize the checkout page to reflect your brand, including layout and features.

    Fast Checkout

    Enable faster checkout experiences with Shopby to improve conversion rates.

    Sales Channels

    Mobile App Builder: Shopper App

    Create your own customer-facing app to grow private traffic, boost engagement, and drive repeat purchases with SHOPLINE's native app builder.
    Start at SGD 1,360/month
    Start at SGD 1,360/month
    Start at SGD 1,360/month

    SHOPLINE POS

    Supports multiple checkout scenarios and flexibly addresses issues such as store stockouts and checkout queues.
    POS Lite: SGD 52/month for each location
    POS Pro: SGD 105/month for each location
    POS Lite: SGD 52/month for each location
    POS Pro: SGD 105/month for each location
    POS Lite: SGD 52/month for each location
    POS Pro: SGD 105/month for each location

    Headless Commerce

    Use SHOPLINE’s powerful and reliable backend to handle your core business operations, while freely building fully customized websites and mobile apps. Take full control of your brand’s creative vision and deliver a unique, consistent shopping experience across all channels.

    Multi-Channel Sales

    Connect and manage sales across your online store, social commerce, ads, and physical stores. Choose the channels that fit your needs and sell from one unified SHOPLINE setup, building a comprehensive, multi-channel sales network.

    Multi-Channel Management

    The Multichannel Connect App integrates multiple sales channels into your SHOPLINE store, allowing centralized synchronization of products, orders, customers, reviews, and inventory to ensure consistent multichannel operations.

    Affiliate Program

    Help you more efficiently leverage social media influencers and traffic partners to achieve viral growth.

    Social Commerce

    Leverage social commerce to attract and convert target audiences across social media channels with lower customer acquisition costs; supporting sustainable, scalable growth.

    Social Commerce Pro

    Includes all Social Commerce features, plus live-stream interactive games, comment tag printing, and post-based sales and giveaway campaigns; helping you boost engagement, increase conversions, and maximize social selling impact.

    Marketing

    Email Marketing: SmartPush

    SmartPush is SHOPLINE’s native, all-in-one marketing tool. It integrates data from memberships, subscriptions, reviews, and wishlists, and uses AI to power email, SMS, pop-ups, automated marketing flows, and user segmentation.
    Free 1,000 emails per store
    Free 1,000 emails per store
    Free 1,000 emails per store

    Product Bundles

    Expose and sell products as bundles or add-on combinations to drive multi-item purchases and increase average order value.

    Instagram Feed

    Leverage Instagram posts to showcase your products and brand stories in a visually engaging way, build trust with your audience, and turn visitors into loyal customers.
    Free Plan
    Free Plan
    Free Plan

    Marketing Calendar

    Use holiday-themed templates to plan and launch seasonal campaigns.

    Flash Sale

    Run time-limited and quantity-limited sales to drive high-volume purchases in a short period.

    Wishlist

    Allow customers to save, share, and quickly purchase their favorite products.

    SEO/GEO/AEO

    Integrates with Google Search Console, OpenAI, and other platforms to provide keyword suggestions, readability and SEO checks, AI-generated blog content, and structured data. Automatically generates an llms.txt file to help ChatGPT, Claude, and Gemini accurately index your products and policies, improving overall visibility.

    SHOPLINE Payments

    Online Domestic Card Rates

    3.20% + SGD 0.50
    3.00% + SGD 0.50
    2.80% + SGD 0.50

    Online International/Amex Card Rates

    3.40% + SGD 0.50
    3.30% + SGD 0.50
    3.20% + SGD 0.50

    PayNow

    0.80%
    0.75%
    0.70%

    GrabPay

    3.00%
    3.00%
    3.00%

    Atome

    4.80%
    4.80%
    4.80%

    AI

    SmartPush AI

    Use AI-powered features such as Smart Sending, Smart Booster, product recommendations, content generation, and send-time optimization to improve marketing performance.

    AI Website Builder

    Generate a website automatically by entering your industry and prompts—no lengthy configuration required.

    AI Front-end Code Assistant

    Use AI to generate front-end code from prompts to customize styling and visual effects.

    AI Search Recommendations

    Leverage AI-powered search to surface relevant products, collections, and content in real time, combining smart recommendations with dynamic background search prompts to guide shoppers, improve discovery, and increase conversion and average order value.

    AI Product Recommendation

    Leverage AI-powered recommendations across key store pages to increase product exposure and drive higher conversions by matching shoppers with high-potential products based on behavior, categories, and sales performance.

    AI Customer Service

    Automatically resolves common questions, intelligently routes complex issues, and 24/7  instantly addresses merchant needs to handle high-volume inquiries with efficiency and satisfaction.

    AI Product Description

    Quickly generate high-quality product descriptions for various e-commerce scenarios, effectively improving efficiency in crafting copy when stores launch new items.

    Global Selling

    Sell in Multiple Languages

    Support 35+ languages across your storefront with built-in language switching and flexible translation tools. Localize both system content and merchant-created content to deliver a natural shopping experience for customers in each market.

    Sell in Multiple Currencies

    Automatically convert prices into local currencies to support international sales.

    Localized Online Store

    Manage global selling from a single store with localized languages, currencies, product availability, and shopping experiences by market.

    Market-Specific product pricing

    Set product or variant pricing by market to support localized pricing strategies.

    Localized Domain

    Configure localized domains with main domains, subdomains, or subfolders to support global SEO and route customers to the right market experience.

    Multi-Market Theme Editor

    Customize storefront design, content, and components by market (country/region) to deliver a localized shopping experience.
    3
    3

    Location-Based Inventory for Multi-Markets

    Assign inventory locations per market to control stock, enable localized fulfillment, and reduce overselling and shipment delays.
    Starter
    SGD
    390
    /yr
    Everything you need to kick start an online business, ship products and collect payments.
    Start free trial
    Start free trial
    3.2% + SGD 0.50
    (Online)
    ‍‍2.6% + SGD 0.30
    (In-Person)
    Credit Card Rates
    If not using SHOPLINE Payments, transactions will be subjected to:
    2% Transaction Fee
    OR 2% Commission Fee
    Essential
    SGD
    1,090
    /yr
    Level up your store's capability to sell better, faster and further.
    Start free trial
    Start free trial
    3.0% + SGD 0.50
    (Online)
    ‍‍2.6% + SGD 0.30
    (In-Person)
    Credit Card Rates
    If not using SHOPLINE Payments, transactions will be subjected to:
    0.8% Transaction Fee
    OR up to a 2% Commission Fee
    Premium
    SGD
    3,690
    /yr
    Empower your team to globalise and scale efficiently and effectively.
    Start free trial
    Start free trial
    2.8% + SGD 0.50
    (Online)
    ‍‍2.6% + SGD 0.30
    (In-Person)
    Credit Card Rates
    If not using SHOPLINE Payments, transactions will be subject to:
    0.6% Transaction Fee
    OR up to a 2% Commission Fee
      Enterprise
      Contact us
      AUD$ 3890/yr
      Contact us today for an advanced solution and support for larger businesses.
      Let's talk
      Let's talk
      *The rates listed are exclusive of GST. Please note that all fees are subject to the prevailing GST.
      *Read more information on the Commission Fee and Terms.
      Compare Plan Features

      SHOPLINE

      Compare All Plan Features

      Credit Card Rates

      3.20% + SGD 0.50
      (Online)
      2.60% + SGD 0.30
      (In-Person)
      3.00% + SGD 0.50
      (Online)
      2.60% + SGD 0.30
      (In-Person)
      2.80% + SGD 0.50
      (Online)
      2.60% + SGD 0.30
      (In-Person)

      Features

      Staff Accounts

      The maximum number of staff accounts that can access a SHOPLINE store under a subscription plan.
      5
      35
      100

      Location

      Manage inventory across multiple locations (such as retail stores and warehouses) to support shipping and pickup.
      15
      15
      30

      Abandoned Checkout Recovery

      Recover lost sales by sending follow-up emails to customers who exit your store before completing checkout.

      Customer Segmentation

      Filter and segment customers using custom criteria to enable deeper customer analysis and more targeted marketing.

      Gift Card Management

      Issue gift cards manually or sell them as products.

      Discount Management

      Create automatic discounts and discount codes using 10 flexible discount logics with configurable stacking/calculation order and eligibility by market, sales channel, customer type, and B2B/DTC scenarios.

      Flexible Checkout

      Supports one-page/three-page checkout, flexibly adapting to different business scenarios.

      Flow Automation

      SHOPLINE Flow is an automation tool. When a specific event occurs and defined conditions are met, a corresponding action is executed.

      Multi-Store Management

      Manage multiple stores with one account.

      High-Traffic Assurance

      SHOPLINE provides on-demand server scaling to ensure a seamless shopping experience during major sales events, handling surges in order volume.

      Theme Template

      Access high-converting, officially designed themes, along with a selection of third-party, industry-specific themes.

      Website Policy Template

      Apply policy templates in one click to build customer trust and support advertising compliance.

      Free SSL Certification

      Built-in SSL security to encrypt your store and keep data secure.

      Multi-platform Migration Tool

      Migrate store data from other platforms to SHOPLINE quickly and easily.

      Reporting & Analytics

      Understand what drives sales and where customers drop off with funnel-based insights and 100+ built-in reports across traffic, conversion, and revenue, giving you confidence in how you optimize your store.

      Organization Management

      Manage multiple stores with one account.

      Facebook CAPI

      Leverage Conversion APIs and Meta pixels to enhance Facebook's ad tracking and reporting effectiveness.

      High Web Performance

      SHOPLINE’s latest themes deliver lightning-fast performance and a smooth shopping experience on any device. Powered by secure hosting, a global cloud infrastructure, and real-time scaling, your store stays fast, stable, and secure 24/7.

      Private Apps

      Build private apps to enhance your SHOPLINE admin, tap into store data via the Admin API, and extend your storefront to other platforms with the Storefront API.

      Third‑party App Integration

      A complete set of APIs and developer tools designed specifically for large-scale eCommerce systems, making it easy to integrate with third-party applications.

      App Marketplace

      SHOPLINE App Marketplace offers a rich selection of self-developed and third-party plugins to easily meet all your store operation and conversion needs throughout the entire customer journey.

      SHOPLINE Functions

      Build custom applications with SHOPLINE Functions, tailor discounts, payment methods, shipping options, and checkout flows to create a seamless, personalized transaction experience for your business.

      API Rate Limits

      Requests/Second
      Requests/Second
      Requests/Second

      Member System

      Offer flexible, AI-powered rewards to increase customer retention and engagement, with built-in analytics and extensibility.
      Lite Plan
      Lite Plan
      Lite Plan

      Product Customization

      Enables personalized product configurations that allow customers to customize items based on their preferences, enhancing product variety, improving the shopping experience, and driving higher conversion rates.
      Lite Plan
      Lite Plan
      Lite Plan

      B2B & Wholesale

      Integrates inquiry-based purchasing, tiered pricing, and minimum order quantity controls to support flexible B2B selling scenarios, enabling volume-based pricing, minimum purchase limits at the variant level, and structured wholesale ordering workflows.
      Lite Plan
      Lite Plan
      Lite Plan

      B2B Catalog

      B2B catalogs enable company-specific pricing that is automatically applied upon login, combining percentage discounts and fixed prices within a single catalog to support flexible, scalable B2B pricing strategies

      Taxonomy Collection

      Organize products into structured collections for easier navigation.

      Enhanced Filter Display Limits

      Deliver meaningful filter results and stable page performance by adapting display limits to a brand’s product scale.

      Smart Collection Condition Groups

      Create more precise smart collections by grouping conditions with AND / OR logic for greater control over product collections.

      Customize URL Structure

      Customize your URL structures to ensure smooth traffic migration, boost SEO performance, and deliver a consistent, on-brand browsing experience.

      Organization Management

      Centralized management of multiple stores under one organization, including analytics, billing, and staff access, through a single account.

      Up to 10 Free Stores

      Enables enterprises to centrally manage multiple stores under one organization, supporting different brands and market strategies via a single admin account.

      Avalara AvaTax

      Automatically calculate accurate taxes for each order based on the latest tax rules.

      SHOPLINE QL

      Query and analyze store data using the SHOPLINE QL API to gain deeper insights.

      Checkout Customizer and Branding

      Customize the checkout page to reflect your brand, including layout and features.

      Fast Checkout

      Enable faster checkout experiences with Shopby to improve conversion rates.

      Sales Channels

      Mobile App Builder: Shopper App

      Create your own customer-facing app to grow private traffic, boost engagement, and drive repeat purchases with SHOPLINE's native app builder.
      Start at SGD 1,360/month
      Start at SGD 1,360/month
      Start at SGD 1,360/month

      SHOPLINE POS

      Supports multiple checkout scenarios and flexibly addresses issues such as store stockouts and checkout queues.
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location

      Headless Commerce

      Use SHOPLINE’s powerful and reliable backend to handle your core business operations, while freely building fully customized websites and mobile apps. Take full control of your brand’s creative vision and deliver a unique, consistent shopping experience across all channels.

      Multi-Channel Sales

      Connect and manage sales across your online store, social commerce, ads, and physical stores. Choose the channels that fit your needs and sell from one unified SHOPLINE setup, building a comprehensive, multi-channel sales network.

      Multi-Channel Management

      The Multichannel Connect App integrates multiple sales channels into your SHOPLINE store, allowing centralized synchronization of products, orders, customers, reviews, and inventory to ensure consistent multichannel operations.

      Affiliate Program

      Help you more efficiently leverage social media influencers and traffic partners to achieve viral growth.

      Social Commerce

      Leverage social commerce to attract and convert target audiences across social media channels with lower customer acquisition costs; supporting sustainable, scalable growth.

      Social Commerce Pro

      Includes all Social Commerce features, plus live-stream interactive games, comment tag printing, and post-based sales and giveaway campaigns; helping you boost engagement, increase conversions, and maximize social selling impact.

      Marketing

      Email Marketing: SmartPush

      SmartPush is SHOPLINE’s native, all-in-one marketing tool. It integrates data from memberships, subscriptions, reviews, and wishlists, and uses AI to power email, SMS, pop-ups, automated marketing flows, and user segmentation.
      Free 1,000 emails per store
      Free 1,000 emails per store
      Free 1,000 emails per store

      Product Bundles

      Expose and sell products as bundles or add-on combinations to drive multi-item purchases and increase average order value.

      Instagram Feed

      Leverage Instagram posts to showcase your products and brand stories in a visually engaging way, build trust with your audience, and turn visitors into loyal customers.
      Free Plan
      Free Plan
      Free Plan

      Marketing Calendar

      Use holiday-themed templates to plan and launch seasonal campaigns.

      Flash Sale

      Run time-limited and quantity-limited sales to drive high-volume purchases in a short period.

      Wishlist

      Allow customers to save, share, and quickly purchase their favorite products.

      SEO/GEO/AEO

      Integrates with Google Search Console, OpenAI, and other platforms to provide keyword suggestions, readability and SEO checks, AI-generated blog content, and structured data. Automatically generates an llms.txt file to help ChatGPT, Claude, and Gemini accurately index your products and policies, improving overall visibility.

      SHOPLINE Payments

      Online Domestic Card Rates

      3.20% + SGD 0.50
      3.00% + SGD 0.50
      2.80% + SGD 0.50

      Online International/Amex Card Rates

      3.40% + SGD 0.50
      3.30% + SGD 0.50
      3.20% + SGD 0.50

      PayNow

      0.80%
      0.75%
      0.70%

      GrabPay

      3.00%
      3.00%
      3.00%

      Atome

      4.80%
      4.80%
      4.80%

      AI

      SmartPush AI

      Use AI-powered features such as Smart Sending, Smart Booster, product recommendations, content generation, and send-time optimization to improve marketing performance.

      AI Website Builder

      Generate a website automatically by entering your industry and prompts—no lengthy configuration required.

      AI Front-end Code Assistant

      Use AI to generate front-end code from prompts to customize styling and visual effects.

      AI Search Recommendations

      Leverage AI-powered search to surface relevant products, collections, and content in real time, combining smart recommendations with dynamic background search prompts to guide shoppers, improve discovery, and increase conversion and average order value.

      AI Product Recommendation

      Leverage AI-powered recommendations across key store pages to increase product exposure and drive higher conversions by matching shoppers with high-potential products based on behavior, categories, and sales performance.

      AI Customer Service

      Automatically resolves common questions, intelligently routes complex issues, and 24/7  instantly addresses merchant needs to handle high-volume inquiries with efficiency and satisfaction.

      AI Product Description

      Quickly generate high-quality product descriptions for various e-commerce scenarios, effectively improving efficiency in crafting copy when stores launch new items.

      Global Selling

      Sell in Multiple Languages

      Support 35+ languages across your storefront with built-in language switching and flexible translation tools. Localize both system content and merchant-created content to deliver a natural shopping experience for customers in each market.

      Sell in Multiple Currencies

      Automatically convert prices into local currencies to support international sales.

      Localized Online Store

      Manage global selling from a single store with localized languages, currencies, product availability, and shopping experiences by market.

      Market-Specific product pricing

      Set product or variant pricing by market to support localized pricing strategies.

      Localized Domain

      Configure localized domains with main domains, subdomains, or subfolders to support global SEO and route customers to the right market experience.

      Multi-Market Theme Editor

      Customize storefront design, content, and components by market (country/region) to deliver a localized shopping experience.
      3
      3

      Location-Based Inventory for Multi-Markets

      Assign inventory locations per market to control stock, enable localized fulfillment, and reduce overselling and shipment delays.

      Compare Plan Features

      Compare Plan Features

      Credit Card Rates

      3.20% + SGD 0.50 (Online)
      2.60% + SGD 0.30 (In-Person)

      Pricing

      Pay monthly

      SGD
      39
      /mo

      Pay yearly (Save 17%)

      SGD
      390
      /yr

      Features

      Staff Accounts

      The maximum number of staff accounts that can access a SHOPLINE store under a subscription plan.

      5

      Location

      Manage inventory across multiple locations (such as retail stores and warehouses) to support shipping and pickup.

      15

      Abandoned Checkout Recovery

      Recover lost sales by sending follow-up emails to customers who exit your store before completing checkout.

      Customer Segmentation

      Filter and segment customers using custom criteria to enable deeper customer analysis and more targeted marketing.

      Gift Card Management

      Issue gift cards manually or sell them as products.

      Discount Management

      Create automatic discounts and discount codes using 10 flexible discount logics with configurable stacking/calculation order and eligibility by market, sales channel, customer type, and B2B/DTC scenarios

      Flexible Checkout

      Supports one-page/three-page checkout, flexibly adapting to different business scenarios.

      Flow Automation

      SHOPLINE Flow is an automation tool. When a specific event occurs and defined conditions are met, a corresponding action is executed.

      Multi-Store Management

      Manage multiple stores with one account.

      High-Traffic Assurance

      SHOPLINE provides on-demand server scaling to ensure a seamless shopping experience during major sales events, handling surges in order volume.

      Theme Template

      Access high-converting, officially designed themes, along with a selection of third-party, industry-specific themes.

      Website Policy Template

      Apply policy templates in one click to build customer trust and support advertising compliance.

      Free SSL Certification

      Built-in SSL security to encrypt your store and keep data secure.

      Multi-platform Migration Tool

      Migrate store data from other platforms to SHOPLINE quickly and easily.

      Reporting & Analytics

      Understand what drives sales and where customers drop off with funnel-based insights and 100+ built-in reports across traffic, conversion, and revenue, giving you confidence in how you optimize your store.

      Facebook CAPI

      Leverage Conversion APIs and Meta pixels to enhance Facebook's ad tracking and reporting effectiveness.

      High Web Performance

      SHOPLINE’s latest themes deliver lightning-fast performance and a smooth shopping experience on any device. Powered by secure hosting, a global cloud infrastructure, and real-time scaling, your store stays fast, stable, and secure 24/7.

      Private Apps

      Build private apps to enhance your SHOPLINE admin, tap into store data via the Admin API, and extend your storefront to other platforms with the Storefront API.

      Third‑party App Integration

      A complete set of APIs and developer tools designed specifically for large-scale eCommerce systems, making it easy to integrate with third-party applications.

      App Marketplace

      SHOPLINE App Marketplace offers a rich selection of self-developed and third-party plugins to easily meet all your store operation and conversion needs throughout the entire customer journey.

      SHOPLINE Functions

      Build custom applications with SHOPLINE Functions, tailor discounts, payment methods, shipping options, and checkout flows to create a seamless, personalized transaction experience for your business.

      API Rate Limits

      Requests/Second

      Member System

      Offer flexible, AI-powered rewards to increase customer retention and engagement, with built-in analytics and extensibility.
      Lite Plan

      Product Customization

      Enables personalized product configurations that allow customers to customize items based on their preferences, enhancing product variety, improving the shopping experience, and driving higher conversion rates.
      Lite Plan

      B2B & Wholesale

      Integrates inquiry-based purchasing, tiered pricing, and minimum order quantity controls to support flexible B2B selling scenarios, enabling volume-based pricing, minimum purchase limits at the variant level, and structured wholesale ordering workflows.
      Lite Plan

      B2B Catalog

      B2B catalogs enable company-specific pricing that is automatically applied upon login, combining percentage discounts and fixed prices within a single catalog to support flexible, scalable B2B pricing strategies

      Taxonomy Collection

      Organize products into structured collections for easier navigation.

      Enhanced Filter Display Limits

      Deliver meaningful filter results and stable page performance by adapting display limits to a brand’s product scale.

      Smart Collection Condition Groups

      Create more precise smart collections by grouping conditions with AND / OR logic for greater control over product collections.

      Customize URL Structure

      Customize your URL structures to ensure smooth traffic migration, boost SEO performance, and deliver a consistent, on-brand browsing experience.

      Organization Management

      Centralized management of multiple stores under one organization, including analytics, billing, and staff access, through a single account.

      Up to 10 Free Stores

      Enables enterprises to centrally manage multiple stores under one organization, supporting different brands and market strategies via a single admin account.

      Avalara AvaTax

      Automatically calculate accurate taxes for each order based on the latest tax rules.

      SHOPLINE QL

      Query and analyze store data using the SHOPLINE QL API to gain deeper insights.

      Checkout Customizer & Branding

      Customize the checkout page to reflect your brand, including layout and features.

      Fast Checkout

      Enable faster checkout experiences with Shopby to improve conversion rates.

      Sales Channels

      Mobile App Builder: Shopper App

      Create your own customer-facing app to grow private traffic, boost engagement, and drive repeat purchases with SHOPLINE's native app builder.
      Start at SGD 1,360/month

      SHOPLINE POS

      Supports multiple checkout scenarios and flexibly addresses issues such as store stockouts and checkout queues.
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location

      Headless Commerce

      Use SHOPLINE’s powerful and reliable backend to handle your core business operations, while freely building fully customized websites and mobile apps. Take full control of your brand’s creative vision and deliver a unique, consistent shopping experience across all channels.

      Multi-Channel Sales

      Connect and manage sales across your online store, social commerce, ads, and physical stores. Choose the channels that fit your needs and sell from one unified SHOPLINE setup, building a comprehensive, multi-channel sales network.

      Multi-Channel Management

      The Multichannel Connect App integrates multiple sales channels into your SHOPLINE store, allowing centralized synchronization of products, orders, customers, reviews, and inventory to ensure consistent multichannel operations.

      Affiliate Program

      Help you more efficiently leverage social media influencers and traffic partners to achieve viral growth.

      Social Commerce

      Leverage social commerce to attract and convert target audiences across social media channels with lower customer acquisition costs; supporting sustainable, scalable growth.

      Social Commerce Pro

      Includes all Social Commerce features, plus live-stream interactive games, comment tag printing, and post-based sales and giveaway campaigns; helping you boost engagement, increase conversions, and maximize social selling impact.

      Marketing

      Email Marketing: SmartPush

      SmartPush is SHOPLINE’s native, all-in-one marketing tool. It integrates data from memberships, subscriptions, reviews, and wishlists, and uses AI to power email, SMS, pop-ups, automated marketing flows, and user segmentation.
      Free 1,000 emails per store

      Product Bundles

      Expose and sell products as bundles or add-on combinations to drive multi-item purchases and increase average order value.

      Instagram Feed

      Leverage Instagram posts to showcase your products and brand stories in a visually engaging way, build trust with your audience, and turn visitors into loyal customers.
      Free Plan

      Marketing Calendar

      Use holiday-themed templates to plan and launch seasonal campaigns.

      Flash Sale

      Run time-limited and quantity-limited sales to drive high-volume purchases in a short period.

      Wishlist

      Allow customers to save, share, and quickly purchase their favorite products.

      SEO/GEO/AEO

      Integrates with Google Search Console, OpenAI, and other platforms to provide keyword suggestions, readability and SEO checks, AI-generated blog content, and structured data. Automatically generates an llms.txt file to help ChatGPT, Claude, and Gemini accurately index your products and policies, improving overall visibility.

      SHOPLINE Payments (online)

      Online Domestic Card Rates

      3.20% + SGD 0.50

      Online International/Amex Card Rates

      3.40% + SGD 0.50

      PayNow

      0.80%

      GrabPay

      3.00%

      Atome

      4.80%

      AI

      SmartPush AI

      Use AI-powered features such as Smart Sending, Smart Booster, product recommendations, content generation, and send-time optimization to improve marketing performance.

      AI Website Builder

      Generate a website automatically by entering your industry and prompts—no lengthy configuration required.

      AI Front-end Code Assistant

      Use AI to generate front-end code from prompts to customize styling and visual effects.

      AI Search Recommendations

      Leverage AI-powered search to surface relevant products, collections, and content in real time, combining smart recommendations with dynamic background search prompts to guide shoppers, improve discovery, and increase conversion and average order value.

      AI Product Recommendation

      Leverage AI-powered recommendations across key store pages to increase product exposure and drive higher conversions by matching shoppers with high-potential products based on behavior, categories, and sales performance.

      AI Customer Service

      Automatically resolves common questions, intelligently routes complex issues, and 24/7  instantly addresses merchant needs to handle high-volume inquiries with efficiency and satisfaction.

      AI Product Description

      Quickly generate high-quality product descriptions for various e-commerce scenarios, effectively improving efficiency in crafting copy when stores launch new items.

      Global Selling

      Sell in Multiple Languages

      Support 35+ languages across your storefront with built-in language switching and flexible translation tools. Localize both system content and merchant-created content to deliver a natural shopping experience for customers in each market.

      Sell in Multiple Currencies

      Automatically convert prices into local currencies to support international sales.

      Localized Online Store

      Manage global selling from a single store with localized languages, currencies, product availability, and shopping experiences by market.

      Market-Specific product pricing

      Set product or variant pricing by market to support localized pricing strategies.

      Localized Domain

      Configure localized domains with main domains, subdomains, or subfolders to support global SEO and route customers to the right market experience.

      Multi-Market Theme Editor

      Customize storefront design, content, and components by market (country/region) to deliver a localized shopping experience.
      3

      Location-Based Inventory for Multi-Markets

      Assign inventory locations per market to control stock, enable localized fulfillment, and reduce overselling and shipment delays.

      Credit Card Rates

      3.00% + SGD 0.50 (Online)
      2.60% + SGD 0.30 (In-Person)

      Pricing

      Pay monthly

      SGD
      109
      /mo

      Pay yearly (Save 17%)

      SGD
      1,090
      /yr

      Features

      Staff Accounts

      The maximum number of staff accounts that can access a SHOPLINE store under a subscription plan.

      35

      Location

      Manage inventory across multiple locations (such as retail stores and warehouses) to support shipping and pickup.

      15

      Abandoned Checkout Recovery

      Recover lost sales by sending follow-up emails to customers who exit your store before completing checkout.

      Customer Segmentation

      Filter and segment customers using custom criteria to enable deeper customer analysis and more targeted marketing.

      Gift Card Management

      Issue gift cards manually or sell them as products.

      Discount Management

      Create automatic discounts and discount codes using 10 flexible discount logics with configurable stacking/calculation order and eligibility by market, sales channel, customer type, and B2B/DTC scenarios

      Flexible Checkout

      Supports one-page/three-page checkout, flexibly adapting to different business scenarios.

      Flow Automation

      SHOPLINE Flow is an automation tool. When a specific event occurs and defined conditions are met, a corresponding action is executed.

      Multi-Store Management

      Manage multiple stores with one account.

      High-Traffic Assurance

      SHOPLINE provides on-demand server scaling to ensure a seamless shopping experience during major sales events, handling surges in order volume.

      Theme Template

      Access high-converting, officially designed themes, along with a selection of third-party, industry-specific themes.

      Website Policy Template

      Apply policy templates in one click to build customer trust and support advertising compliance.

      Free SSL Certification

      Built-in SSL security to encrypt your store and keep data secure.

      Multi-platform Migration Tool

      Migrate store data from other platforms to SHOPLINE quickly and easily.

      Reporting & Analytics

      Understand what drives sales and where customers drop off with funnel-based insights and 100+ built-in reports across traffic, conversion, and revenue, giving you confidence in how you optimize your store.

      Facebook CAPI

      Leverage Conversion APIs and Meta pixels to enhance Facebook's ad tracking and reporting effectiveness.

      High Web Performance

      SHOPLINE’s latest themes deliver lightning-fast performance and a smooth shopping experience on any device. Powered by secure hosting, a global cloud infrastructure, and real-time scaling, your store stays fast, stable, and secure 24/7.

      Private Apps

      Build private apps to enhance your SHOPLINE admin, tap into store data via the Admin API, and extend your storefront to other platforms with the Storefront API.

      Third‑party App Integration

      A complete set of APIs and developer tools designed specifically for large-scale eCommerce systems, making it easy to integrate with third-party applications.

      App Marketplace

      SHOPLINE App Marketplace offers a rich selection of self-developed and third-party plugins to easily meet all your store operation and conversion needs throughout the entire customer journey.

      SHOPLINE Functions

      Build custom applications with SHOPLINE Functions, tailor discounts, payment methods, shipping options, and checkout flows to create a seamless, personalized transaction experience for your business.

      API Rate Limits

      Requests/Second

      Member System

      Offer flexible, AI-powered rewards to increase customer retention and engagement, with built-in analytics and extensibility.
      Lite Plan

      Product Customization

      Enables personalized product configurations that allow customers to customize items based on their preferences, enhancing product variety, improving the shopping experience, and driving higher conversion rates.
      Lite Plan

      B2B & Wholesale

      Integrates inquiry-based purchasing, tiered pricing, and minimum order quantity controls to support flexible B2B selling scenarios, enabling volume-based pricing, minimum purchase limits at the variant level, and structured wholesale ordering workflows.
      Lite Plan

      B2B Catalog

      B2B catalogs enable company-specific pricing that is automatically applied upon login, combining percentage discounts and fixed prices within a single catalog to support flexible, scalable B2B pricing strategies

      Taxonomy Collection

      Organize products into structured collections for easier navigation.

      Enhanced Filter Display Limits

      Deliver meaningful filter results and stable page performance by adapting display limits to a brand’s product scale.

      Smart Collection Condition Groups

      Create more precise smart collections by grouping conditions with AND / OR logic for greater control over product collections.

      Customize URL Structure

      Customize your URL structures to ensure smooth traffic migration, boost SEO performance, and deliver a consistent, on-brand browsing experience.

      Organization Management

      Centralized management of multiple stores under one organization, including analytics, billing, and staff access, through a single account.

      Up to 10 Free Stores

      Enables enterprises to centrally manage multiple stores under one organization, supporting different brands and market strategies via a single admin account.

      Avalara AvaTax

      Automatically calculate accurate taxes for each order based on the latest tax rules.

      SHOPLINE QL

      Query and analyze store data using the SHOPLINE QL API to gain deeper insights.

      Checkout Customizer & Branding

      Customize the checkout page to reflect your brand, including layout and features.

      Fast Checkout

      Enable faster checkout experiences with Shopby to improve conversion rates.

      Sales Channels

      Mobile App Builder: Shopper App

      Create your own customer-facing app to grow private traffic, boost engagement, and drive repeat purchases with SHOPLINE's native app builder.
      Start at SGD 1,360/month

      SHOPLINE POS

      Supports multiple checkout scenarios and flexibly addresses issues such as store stockouts and checkout queues.
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location

      Headless Commerce

      Use SHOPLINE’s powerful and reliable backend to handle your core business operations, while freely building fully customized websites and mobile apps. Take full control of your brand’s creative vision and deliver a unique, consistent shopping experience across all channels.

      Multi-Channel Sales

      Connect and manage sales across your online store, social commerce, ads, and physical stores. Choose the channels that fit your needs and sell from one unified SHOPLINE setup, building a comprehensive, multi-channel sales network.

      Multi-Channel Management

      The Multichannel Connect App integrates multiple sales channels into your SHOPLINE store, allowing centralized synchronization of products, orders, customers, reviews, and inventory to ensure consistent multichannel operations.

      Affiliate Program

      Help you more efficiently leverage social media influencers and traffic partners to achieve viral growth.

      Social Commerce

      Leverage social commerce to attract and convert target audiences across social media channels with lower customer acquisition costs; supporting sustainable, scalable growth.

      Social Commerce Pro

      Includes all Social Commerce features, plus live-stream interactive games, comment tag printing, and post-based sales and giveaway campaigns; helping you boost engagement, increase conversions, and maximize social selling impact.

      Marketing

      Email Marketing: SmartPush

      SmartPush is SHOPLINE’s native, all-in-one marketing tool. It integrates data from memberships, subscriptions, reviews, and wishlists, and uses AI to power email, SMS, pop-ups, automated marketing flows, and user segmentation.
      Free 1,000 emails per store

      Product Bundles

      Expose and sell products as bundles or add-on combinations to drive multi-item purchases and increase average order value.

      Instagram Feed

      Leverage Instagram posts to showcase your products and brand stories in a visually engaging way, build trust with your audience, and turn visitors into loyal customers.
      Free Plan

      Marketing Calendar

      Use holiday-themed templates to plan and launch seasonal campaigns.

      Flash Sale

      Run time-limited and quantity-limited sales to drive high-volume purchases in a short period.

      Wishlist

      Allow customers to save, share, and quickly purchase their favorite products.

      SEO/GEO/AEO

      Integrates with Google Search Console, OpenAI, and other platforms to provide keyword suggestions, readability and SEO checks, AI-generated blog content, and structured data. Automatically generates an llms.txt file to help ChatGPT, Claude, and Gemini accurately index your products and policies, improving overall visibility.

      SHOPLINE Payments (online)

      Online Domestic Card Rates

      3.00% + SGD 0.50

      Online International/Amex Card Rates

      3.30% + SGD 0.50

      PayNow

      0.75%

      GrabPay

      3.00%

      Atome

      4.80%

      AI

      SmartPush AI

      Use AI-powered features such as Smart Sending, Smart Booster, product recommendations, content generation, and send-time optimization to improve marketing performance.

      AI Website Builder

      Generate a website automatically by entering your industry and prompts—no lengthy configuration required.

      AI Front-end Code Assistant

      Use AI to generate front-end code from prompts to customize styling and visual effects.

      AI Search Recommendations

      Leverage AI-powered search to surface relevant products, collections, and content in real time, combining smart recommendations with dynamic background search prompts to guide shoppers, improve discovery, and increase conversion and average order value.

      AI Product Recommendation

      Leverage AI-powered recommendations across key store pages to increase product exposure and drive higher conversions by matching shoppers with high-potential products based on behavior, categories, and sales performance.

      AI Customer Service

      Automatically resolves common questions, intelligently routes complex issues, and 24/7  instantly addresses merchant needs to handle high-volume inquiries with efficiency and satisfaction.

      AI Product Description

      Quickly generate high-quality product descriptions for various e-commerce scenarios, effectively improving efficiency in crafting copy when stores launch new items.

      Global Selling

      Sell in Multiple Languages

      Support 35+ languages across your storefront with built-in language switching and flexible translation tools. Localize both system content and merchant-created content to deliver a natural shopping experience for customers in each market.

      Sell in Multiple Currencies

      Automatically convert prices into local currencies to support international sales.

      Localized Online Store

      Manage global selling from a single store with localized languages, currencies, product availability, and shopping experiences by market.

      Market-Specific product pricing

      Set product or variant pricing by market to support localized pricing strategies.

      Localized Domain

      Configure localized domains with main domains, subdomains, or subfolders to support global SEO and route customers to the right market experience.

      Multi-Market Theme Editor

      Customize storefront design, content, and components by market (country/region) to deliver a localized shopping experience.
      3

      Location-Based Inventory for Multi-Markets

      Assign inventory locations per market to control stock, enable localized fulfillment, and reduce overselling and shipment delays.

      Online Domestic Card Rates

      3.00% + SGD 0.50

      Credit Card Rates

      2.80% + SGD 0.50 (Online)
      2.60% + SGD 0.30 (In-Person)

      Pricing

      Pay monthly

      SGD
      369
      /mo

      Pay yearly (Save 17%)

      SGD
      3,690
      /yr

      Features

      Staff Accounts

      The maximum number of staff accounts that can access a SHOPLINE store under a subscription plan.

      100

      Location

      Manage inventory across multiple locations (such as retail stores and warehouses) to support shipping and pickup.

      30

      Abandoned Checkout Recovery

      Recover lost sales by sending follow-up emails to customers who exit your store before completing checkout.

      Customer Segmentation

      Filter and segment customers using custom criteria to enable deeper customer analysis and more targeted marketing.

      Gift Card Management

      Issue gift cards manually or sell them as products.

      Discount Management

      Create automatic discounts and discount codes using 10 flexible discount logics with configurable stacking/calculation order and eligibility by market, sales channel, customer type, and B2B/DTC scenarios

      Flexible Checkout

      Supports one-page/three-page checkout, flexibly adapting to different business scenarios.

      Flow Automation

      SHOPLINE Flow is an automation tool. When a specific event occurs and defined conditions are met, a corresponding action is executed.

      Multi-Store Management

      Manage multiple stores with one account.

      High-Traffic Assurance

      SHOPLINE provides on-demand server scaling to ensure a seamless shopping experience during major sales events, handling surges in order volume.

      Theme Template

      Access high-converting, officially designed themes, along with a selection of third-party, industry-specific themes.

      Website Policy Template

      Apply policy templates in one click to build customer trust and support advertising compliance.

      Free SSL Certification

      Built-in SSL security to encrypt your store and keep data secure.

      Multi-platform Migration Tool

      Migrate store data from other platforms to SHOPLINE quickly and easily.

      Reporting & Analytics

      Understand what drives sales and where customers drop off with funnel-based insights and 100+ built-in reports across traffic, conversion, and revenue, giving you confidence in how you optimize your store.

      Facebook CAPI

      Leverage Conversion APIs and Meta pixels to enhance Facebook's ad tracking and reporting effectiveness.

      High Web Performance

      SHOPLINE’s latest themes deliver lightning-fast performance and a smooth shopping experience on any device. Powered by secure hosting, a global cloud infrastructure, and real-time scaling, your store stays fast, stable, and secure 24/7.

      Private Apps

      Build private apps to enhance your SHOPLINE admin, tap into store data via the Admin API, and extend your storefront to other platforms with the Storefront API.

      Third‑party App Integration

      A complete set of APIs and developer tools designed specifically for large-scale eCommerce systems, making it easy to integrate with third-party applications.

      App Marketplace

      SHOPLINE App Marketplace offers a rich selection of self-developed and third-party plugins to easily meet all your store operation and conversion needs throughout the entire customer journey.

      SHOPLINE Functions

      Build custom applications with SHOPLINE Functions, tailor discounts, payment methods, shipping options, and checkout flows to create a seamless, personalized transaction experience for your business.

      API Rate Limits

      Requests/Second

      Member System

      Offer flexible, AI-powered rewards to increase customer retention and engagement, with built-in analytics and extensibility.
      Lite Plan

      Product Customization

      Enables personalized product configurations that allow customers to customize items based on their preferences, enhancing product variety, improving the shopping experience, and driving higher conversion rates.
      Lite Plan

      B2B & Wholesale

      Integrates inquiry-based purchasing, tiered pricing, and minimum order quantity controls to support flexible B2B selling scenarios, enabling volume-based pricing, minimum purchase limits at the variant level, and structured wholesale ordering workflows.
      Lite Plan

      B2B Catalog

      B2B catalogs enable company-specific pricing that is automatically applied upon login, combining percentage discounts and fixed prices within a single catalog to support flexible, scalable B2B pricing strategies

      Taxonomy Collection

      Organize products into structured collections for easier navigation.

      Enhanced Filter Display Limits

      Deliver meaningful filter results and stable page performance by adapting display limits to a brand’s product scale.

      Smart Collection Condition Groups

      Create more precise smart collections by grouping conditions with AND / OR logic for greater control over product collections.

      Customize URL Structure

      Customize your URL structures to ensure smooth traffic migration, boost SEO performance, and deliver a consistent, on-brand browsing experience.

      Organization Management

      Centralized management of multiple stores under one organization, including analytics, billing, and staff access, through a single account.

      Up to 10 Free Stores

      Enables enterprises to centrally manage multiple stores under one organization, supporting different brands and market strategies via a single admin account.

      Avalara AvaTax

      Automatically calculate accurate taxes for each order based on the latest tax rules.

      SHOPLINE QL

      Query and analyze store data using the SHOPLINE QL API to gain deeper insights.

      Checkout Customizer & Branding

      Customize the checkout page to reflect your brand, including layout and features.

      Fast Checkout

      Enable faster checkout experiences with Shopby to improve conversion rates.

      Sales Channels

      Mobile App Builder: Shopper App

      Create your own customer-facing app to grow private traffic, boost engagement, and drive repeat purchases with SHOPLINE's native app builder.
      Start at SGD 1,360/month

      SHOPLINE POS

      Supports multiple checkout scenarios and flexibly addresses issues such as store stockouts and checkout queues.
      POS Lite: SGD 52/month for each location
      POS Pro: SGD 105/month for each location

      Headless Commerce

      Use SHOPLINE’s powerful and reliable backend to handle your core business operations, while freely building fully customized websites and mobile apps. Take full control of your brand’s creative vision and deliver a unique, consistent shopping experience across all channels.

      Multi-Channel Sales

      Connect and manage sales across your online store, social commerce, ads, and physical stores. Choose the channels that fit your needs and sell from one unified SHOPLINE setup, building a comprehensive, multi-channel sales network.

      Multi-Channel Management

      The Multichannel Connect App integrates multiple sales channels into your SHOPLINE store, allowing centralized synchronization of products, orders, customers, reviews, and inventory to ensure consistent multichannel operations.

      Affiliate Program

      Help you more efficiently leverage social media influencers and traffic partners to achieve viral growth.

      Social Commerce

      Leverage social commerce to attract and convert target audiences across social media channels with lower customer acquisition costs; supporting sustainable, scalable growth.

      Social Commerce Pro

      Includes all Social Commerce features, plus live-stream interactive games, comment tag printing, and post-based sales and giveaway campaigns; helping you boost engagement, increase conversions, and maximize social selling impact.

      Marketing

      Email Marketing: SmartPush

      SmartPush is SHOPLINE’s native, all-in-one marketing tool. It integrates data from memberships, subscriptions, reviews, and wishlists, and uses AI to power email, SMS, pop-ups, automated marketing flows, and user segmentation.
      Free 1,000 emails per store

      Product Bundles

      Expose and sell products as bundles or add-on combinations to drive multi-item purchases and increase average order value.

      Instagram Feed

      Leverage Instagram posts to showcase your products and brand stories in a visually engaging way, build trust with your audience, and turn visitors into loyal customers.
      Free Plan

      Marketing Calendar

      Use holiday-themed templates to plan and launch seasonal campaigns.

      Flash Sale

      Run time-limited and quantity-limited sales to drive high-volume purchases in a short period.

      Wishlist

      Allow customers to save, share, and quickly purchase their favorite products.

      SEO/GEO/AEO

      Integrates with Google Search Console, OpenAI, and other platforms to provide keyword suggestions, readability and SEO checks, AI-generated blog content, and structured data. Automatically generates an llms.txt file to help ChatGPT, Claude, and Gemini accurately index your products and policies, improving overall visibility.

      SHOPLINE Payments (online)

      Online Domestic Card Rates

      2.80% + SGD 0.50

      Online International/Amex Card Rates

      3.20% + SGD 0.50

      PayNow

      0.70%

      GrabPay

      3.00%

      Atome

      4.80%

      AI

      SmartPush AI

      Use AI-powered features such as Smart Sending, Smart Booster, product recommendations, content generation, and send-time optimization to improve marketing performance.

      AI Website Builder

      Generate a website automatically by entering your industry and prompts—no lengthy configuration required.

      AI Front-end Code Assistant

      Use AI to generate front-end code from prompts to customize styling and visual effects.

      AI Search Recommendations

      Leverage AI-powered search to surface relevant products, collections, and content in real time, combining smart recommendations with dynamic background search prompts to guide shoppers, improve discovery, and increase conversion and average order value.

      AI Product Recommendation

      Leverage AI-powered recommendations across key store pages to increase product exposure and drive higher conversions by matching shoppers with high-potential products based on behavior, categories, and sales performance.

      AI Customer Service

      Automatically resolves common questions, intelligently routes complex issues, and 24/7  instantly addresses merchant needs to handle high-volume inquiries with efficiency and satisfaction.

      AI Product Description

      Quickly generate high-quality product descriptions for various e-commerce scenarios, effectively improving efficiency in crafting copy when stores launch new items.

      Global Selling

      Sell in Multiple Languages

      Support 35+ languages across your storefront with built-in language switching and flexible translation tools. Localize both system content and merchant-created content to deliver a natural shopping experience for customers in each market.

      Sell in Multiple Currencies

      Automatically convert prices into local currencies to support international sales.

      Localized Online Store

      Manage global selling from a single store with localized languages, currencies, product availability, and shopping experiences by market.

      Market-Specific product pricing

      Set product or variant pricing by market to support localized pricing strategies.

      Localized Domain

      Configure localized domains with main domains, subdomains, or subfolders to support global SEO and route customers to the right market experience.

      Multi-Market Theme Editor

      Customize storefront design, content, and components by market (country/region) to deliver a localized shopping experience.

      Location-Based Inventory for Multi-Markets

      Assign inventory locations per market to control stock, enable localized fulfillment, and reduce overselling and shipment delays.

      Everything you need for growth

      Subscriptions designed for offline retail stores, including 1 POS Pro and access to basic multi-channel selling features

      Learn more
      Learn more

      Advanced customization solution and support for large business. Please contact us and get a quote for your business.

      Contact us
      Contact us