Email marketing is a form of marketing that uses email to promote a product or service to a list of potential or existing customers. It allows businesses to build closer relationships with customers, resulting in increasing sales and customer loyalty, and increasing brand awareness. As a critical marketing method, email marketing is one of the most commonly used methods in foreign trade services. Email marketing includes email newsletters, campaigns, sales promotions and market research and so on.
Due to the rapid development of the Internet, the current global e-mail user scale has exceeded 4.26 billion, and it can be said that half of the world's people are using e-mail. Therefore, through the channel of email, the website builders can reach a large number of users. Thus, it is easy for them to carry out large-scale and even global marketing in a short period of time.
Learn more: Email Statistics Report, 2022-2026
At present, there are many professional mass email sending platforms on the market. The website builders only need to set the content of emails in advance, and after simple operations, they can achieve the speed of sending millions of emails per day. This method reaches the target users quickly and provides instant feedback. At the same time, due to the characteristics of e-mail itself, the cost of email marketing only includes Internet access fees and usage fees for mass email platforms. Compared with other types of marketing methods, such as TV advertising, the cost of ecommerce email marketing is much lower.
It is difficult for other types of marketing methods to conduct targeted marketing to customers of different ages, occupations and regions, while ecommerce email marketing can do this. Potential and current customers can be classified according to needs in advance, and then different emails are sent to different customers. Through personalized emails, the website builders can better understand customer needs, provide better services and products, and achieve better marketing purposes, thereby increasing customer satisfaction.
Email marketing needs to be promoted steadily for a long time. Therefore, it is necessary to establish a marketing plan, including sending emails regularly, testing email content and email sending time, etc. Sending regular emails can improve customer satisfaction by making customers feel that the website builders are always thinking about their needs. At the same time, testing the content and sending time of emails can allow merchants to better understand customer feedback and advertising effects, and provide direction for the next step of email marketing.
First of all, the ecommerce website builders need to establish a mailing list, that is, collect the email addresses of potential customers and record them. The email addresses of potential customers can be obtained through website registration, subscription or purchase. When collecting email addresses, it is important to comply with relevant laws and regulations. Secondly, in order to ensure the accuracy of email marketing, websites and applications can be used to verify whether the email address filled in by customers is valid.
The design of the email content should be concise and clear. To attract the attention of customers, the content of the email can start from three aspects: title, body and ending, and pay attention to grasp the pain points and needs of customers. At the same time, the email should contain a clear CTA to induce customers to make a purchase or learn more about the product.
Depending on the time the email is sent, the customer feedback the website builders may get is also different. Therefore, it is necessary to test the sending time of the mail and send the mail at the most suitable time. In addition to this, the website builders also need to pay attention to email marketing rules to avoid emails that are considered spam or unwanted.
In addition to regularly testing email content and sending time, the website builders also need to regularly analyze the effectiveness of email marketing. The effectiveness of email marketing can be evaluated through indicators such as email open rate, click rate, and conversion rate, so as to make further optimization and improvement.
In short, email marketing is currently a very valuable marketing method. As long as it is used correctly, how to succeed in email marketing to achieve more business profit is not a difficult task.
SHOPLINE Singapore is a well-known eCommerce website builder. Business establishment can be done through SHOPLINE, followed by email marketing to increase sales and customer loyalty.
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